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How the underground eventually bubbles to the mainstream

An open discussion about art/music/fashion/ideas that start off underground and often avant garde and eventually become main stream.
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@sweatsonklank
7mo
So I started a new beam for this because it's such a huge topic how underground ideas, concepts, art forms, music fashion start off in small, tiny pockets of...
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@elenistefanou
7mo
great question. Do you think that a lot of it comes down to people who belong in more than one community? More than one group kind of cross pollinators, if you...
10
@sweatsonklank
7mo
Elaine, e I think you make a really good point and I think that is definitely one of the ways that things go from being underground or avant garde into the...
10
@sweatsonklank
7mo
another way that this happens often is, um, and it's less fortunate is through, you know, culture vultures, basically people who work for brands or...
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@sweatsonklank
7mo
so that last beam cut off just as I was finishing my thought, but I think I got it. And so that's another way I believe that things, you know, bubble up from...
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@elenistefanou
7mo
It's so interesting to hear you talk about this. I wonder if you follow account called Diet Prada on Instagram, It calls out big brands who copy smaller...
8
@mrkimsays
7mo
Hello Sweat song Clank and Lenny. This is a great uh thread and thank you for telling me about it. Eleni So um yeah, you know, uh I come across this theory...
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@ItsJesseRogg
6mo
this is super interesting to me. I'm always interested um, and how sort of things happen on a macro level, how things kind of spread across sort of um, you...
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@sweatsonklank
6mo
Delaney, I really like the way you think, I do believe that technology plays a big role and how quickly things happen now. And Jesse was talking about this as...
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@ItsJesseRogg
6mo
this is sort of a more open ended comment on this, I guess. But I'm just thinking about this and it seems as though things stay on the underground because I...
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@sweatsonklank
6mo
I think Jesse's point about a co sign to something that's underground, helping it to become more mainstream is absolutely true. There's countless examples of...
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@sweatsonklank
6mo
does marketing play a role in turning something underground into something mainstream? I believe it does, and I'd love to open it up to other people jesse,...
4
@elenistefanou
6mo
and I just say this conversation is so fascinating. On the coastline front, I was watching a documentary about Joy Division on movie, and they showed how a BBC...
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@elenistefanou
6mo
I'm interested to hear what Jesse has to say about marketing and every question to add to that which is something lose its edge. When the marketing execs get...
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@sweatsonklank
6mo
Hey, Elaine e I would say to your joy division story, you know, um, In the 2000s, those sort of gatekeepers were the blogs, the music sites, the fashion blogs,...
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