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Shelf Life 🍣

In this new micro podcast, mega global social media experts share their tips for how to tell your story & be heard. 🙏 Next topic: hiding like counts ❤️
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Thread: 🎧🎉 grab your headphones and maybe a notebook... I introduce...
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Hannah Ray
Isabelle Roughol, former international editorial director of LinkedIn and host / founder of Borderline, a podcast and newsletter about lives lived across borders.
Hannah Ray
Molly Benn, strategic partner management lead at Snapchat, former community lead at Instagram 🙌🙏
Hannah Ray
@mike from Beams community talks about over-thinking platforms... I totally agree with this! Listen 🎧 as he talks a bit about working on creating Vogue’s first international Snapchat channels. 🙌 nice one Mike!
Hannah Ray
Federica Cherubini, audience engagement expert and Head of leadership development for Reuters Institute, London.
Hannah Ray
Sarah Marshall, audience development, social and analytics, Vogue, based in London.
Hannah Ray
Sarah Drinkwater, Former global lead of community management for Google Maps and Head of Google Campus London, Atomico angel, SF/London based.
Hannah Ray
Eleni Stefanou @eleni.stefanou Digital producer UK
Hannah Ray
Next question: what about the conundrum of the personal brand? Can social media ever be a fun creative space again? Will we ever escape the need for personal brand or brand vs people? What do you think?
Bailey Elaine
Katya Skorobogatova
Continued. But this is a destructive and fragmenting way to live. My fullest concentration of energy is available to me only when I integrate all the parts of who I am, openly, allowing power from particular sources of my living to flow back and forth freely through all my different selves, without the restrictions of externally imposed definition. Only then can I bring myself and my energies as a whole to the service of those struggles which I embrace as part of my living.
Michael MacLeod
Yapping about ‘about.me’, biographies, Spoonbill, Brian David Gilbert’s hilarious/revolting ‘building your online brand’ song and the new ‘Friends’ app. Really enjoying the way this beam is evolving @hannah!
Naji
There will always be a place for safe creative fun spaces online for communities to thrive - there will always be the need to escape!
Hannah Ray
Talking about community vs audience.... what’s a positive experience you have had of community through social media? How would you define the difference between community and an audience?
Michael MacLeod
Positive online social experiences...
@loliver
Hey, Laura O here talking to Hannah about what makes great social storytelling
Eleni Stefanou
Hi everyone 👋 Thought I’d address the last two questions in one go (hence the slightly long entry). Really enjoying this thread!
Hannah Ray
Thanks @loliver 💫👋 what do you think about the (potentially controversial) idea that we shouldn’t be grabbing attention?
Hannah Ray
Thanks @eleni.Stefanou totally agree on those amazing community spaces for local groups and fandoms, so great to share experiences in these ways 💫
Hannah Ray
What does everyone think about Instagram’s test on hiding like counts?
Hannah Ray
And how that has maybe changed in the last year?
Eleni Stefanou
Similarly to read receipts, I think we can (and should!) live without the Like button.
Katya Skorobogatova
Interesting how seemingly positive things can turn against you and I want more ‘slow’ products - but this normally goes against the grain of tech products that all are ‘bigger/better/faster’ all the time
Marie Salomé
Is generation Z sharing our crave for no following and no likes and stepping out of the ‘sandwich sign’ eta?
Brandy Joy
Brandy Joy
Brandy Joy